UPFIRST INTERNATIONAL SUPPLY CHAIN SERVICE CO., LIMITED is a technology-driven service platform dedicated to streamlining the global furniture and home goods supply chain. Founded in 2014, Heyan integrates upstream manufacturers and downstream international buyers through a digital-first, data-driven approach.

Our core mission is to make cross-border trade simpler, faster, and more transparent. By leveraging smart operations and advanced digital infrastructure, we connect overseas buyers with trusted Chinese factories—facilitating everything from product development and raw material sourcing to logistics, overseas warehousing, DTC (direct-to-consumer) brand marketing, and supply chain financing.

Over the past decade, Heyan has enabled over $2 billion in export GMV, built a catalog of 200,000+ home product SKUs, and supported 3,000+ exporters and suppliers across 59 countries and regions. Our global network includes 8,000+ retail outlets and over 500 e-commerce partners.

Looking ahead, we remain committed to our vision: to bring Chinese furniture to the world. We will continue to invest in cutting-edge digital technologies to empower factories, support global buyers in sourcing quality products, and deliver affordable, high-quality goods to consumers worldwide.